What we do
Reimagining the food supply chain by flipping the ecosystem from supply-led to demand-driven
From Soil-To-Sale Or Fork-To-Farm, And Everything In Between
WayCool connects the farmers' output to retailers by operating a supply chain enabled by a single technology, while offering products and services for every stakeholder along the supply chain such as retailers, distributors, wholesalers, food processing institutions and farmers
Company's story
Our Specialty
Revolutionising The Agricultural Landscape In India
At Outgrow, we focus on enhancing the resilience of Indian agriculture, and promoting sustainable agriculture practices
Outgrow provides one-stop farming solutions for farmers. A part of WayCool Foods and Products Pvt. Ltd., we at Outgrow firmly believe that it is our moral responsibility to educate, enlighten and empower our farmers through the infusion of technology. Working with a base of over 200K farmers, we provide techniques and cutting-edge technological solutions to aid farming.
Outgrow is the agricultural and farmer engagement arm of WayCool, established on 4th March 2020. The AI-based platform – Outgrow app has over 200K downloads. Backed by a team of agri-doctors, Outgrow provides comprehensive advisory and customised solutions to over 200K farmers. The Outgrow app offers services like Crop Health Information, Automated soil testing, Climatic condition, Real-time mandi price, and Holistic farm advisory for the farmer networks in Tamil Nadu, Karnataka, Maharashtra, Andhra Pradesh and Telangana
Our Phygital model
Outgrow is a Phygital platform, bringing the physical network of Outgrow Network Partners (ONPs), and Digital Services through Outgrow - Kisan Ka Super App together. Outgrow Network Partners are the one-stop for all Outgrow services and are a farmer’s trusted partner. They provide services such as Automated Soil Labs, Microclimatic Weather Devices, Agri Input Purchase and Crop Advisory. Outgrow - Kisan Ka Super App is an easy to use and intuitive application. Farmers can predict and detect crop disease real-time, get everyday mandi prices, know how and when to irrigate, call and chat with agri-experts. This application helps farmers improve their productivity and reduces losses in crop lifecycle management
Regenerative Agriculture
Outgrow engages thousands of farmers to practice regenerative agriculture principles such as crop diversification, minimum/no tillage, cover crops,a year round roots in the soil, green manuring and livestock integration to improve the soil organic matter by sequestering atmospheric carbon. Through Outgrow, WayCool has developed a holistic and integrated solutions to address that
GWX100 - IOT Device
Water & weather are the most critical aspects that impact the yield of crops. The infrequent rainfall, changes in temperature and in disease outbreaks lead to loss of harvesting and reduction of yields. GWX100 is an IOT, Satellite & AI enabled Smart-Farm resource management tool which provides farmers with accurate information
At Outgrow, we focus on enhancing the resilience of Indian agriculture, and promoting sustainable agriculture practices
Outgrow provides one-stop farming solutions for farmers. A part of WayCool Foods and Products Pvt. Ltd., we at Outgrow firmly believe that it is our moral responsibility to educate, enlighten and empower our farmers through the infusion of technology. Working with a base of over 200K farmers, we provide techniques and cutting-edge technological solutions to aid farming.
Outgrow is the agricultural and farmer engagement arm of WayCool, established on 4th March 2020. The AI-based platform – Outgrow app has over 200K downloads. Backed by a team of agri-doctors, Outgrow provides comprehensive advisory and customised solutions to over 200K farmers. The Outgrow app offers services like Crop Health Information, Automated soil testing, Climatic condition, Real-time mandi price, and Holistic farm advisory for the farmer networks in Tamil Nadu, Karnataka, Maharashtra, Andhra Pradesh and Telangana
Our Phygital model
Outgrow is a Phygital platform, bringing the physical network of Outgrow Network Partners (ONPs), and Digital Services through Outgrow - Kisan Ka Super App together. Outgrow Network Partners are the one-stop for all Outgrow services and are a farmer’s trusted partner. They provide services such as Automated Soil Labs, Microclimatic Weather Devices, Agri Input Purchase and Crop Advisory. Outgrow - Kisan Ka Super App is an easy to use and intuitive application. Farmers can predict and detect crop disease real-time, get everyday mandi prices, know how and when to irrigate, call and chat with agri-experts. This application helps farmers improve their productivity and reduces losses in crop lifecycle management
Regenerative Agriculture
Outgrow engages thousands of farmers to practice regenerative agriculture principles such as crop diversification, minimum/no tillage, cover crops,a year round roots in the soil, green manuring and livestock integration to improve the soil organic matter by sequestering atmospheric carbon. Through Outgrow, WayCool has developed a holistic and integrated solutions to address that
GWX100 - IOT Device
Water & weather are the most critical aspects that impact the yield of crops. The infrequent rainfall, changes in temperature and in disease outbreaks lead to loss of harvesting and reduction of yields. GWX100 is an IOT, Satellite & AI enabled Smart-Farm resource management tool which provides farmers with accurate information
Our story
As the only full-stack tech-led supply chain player in India, we focus on food cultivation, processing and distribution, leveraging innovative technology to scale and operate a complex supply chain from fork to farm. We have merged the physical and digital worlds for a “phy-gital” business model connecting farmers, processors, distributors and the retailers, while boosting profitability for every stakeholder. Our products include fresh fruits and vegetables, staples, nuts and spices, dairy, and value-added products
Our Learnings From The Ground
The traditional supply chain is fragmented and offers no visibility to the farmers about market demand.
A simple observation of how the current supply chain works points out all the failings that need to be addressed. Let’s walk through what happens in a traditional supply chain – a farmer selects the crops to grow in consultation with his neighborhood farms or through generational practices. This crop then moves through multiple stakeholders while passing through the processing and distribution units, and finally reaches the market.
There is a huge gap between what the buyers are looking for, and what is available simply because the choice of harvest was never aligned with the market demand in the first place
How Are We Reimagining This?
We are flipping the food value chain from supply-led to demand-driven through a comprehensive tech stack.
This ensures that the information about what the buyers are looking for travels through the supply chain back to the distributors, processors, and the farmers. This flow of data completely changes the game with a significant reduction in food wastage, while ensuring higher profits for everyone throughout the supply chain.
Unlike the traditional supply chain, where only material flows through the system, information, money and material flow through WayCool’s demand-driven supply chain
Our Learnings From The Ground
The traditional supply chain is fragmented and offers no visibility to the farmers about market demand.
A simple observation of how the current supply chain works points out all the failings that need to be addressed. Let’s walk through what happens in a traditional supply chain – a farmer selects the crops to grow in consultation with his neighborhood farms or through generational practices. This crop then moves through multiple stakeholders while passing through the processing and distribution units, and finally reaches the market.
There is a huge gap between what the buyers are looking for, and what is available simply because the choice of harvest was never aligned with the market demand in the first place
How Are We Reimagining This?
We are flipping the food value chain from supply-led to demand-driven through a comprehensive tech stack.
This ensures that the information about what the buyers are looking for travels through the supply chain back to the distributors, processors, and the farmers. This flow of data completely changes the game with a significant reduction in food wastage, while ensuring higher profits for everyone throughout the supply chain.
Unlike the traditional supply chain, where only material flows through the system, information, money and material flow through WayCool’s demand-driven supply chain
General Information
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