Pure Harvest Smart Farms is a pioneering, technology-enabled agribusiness headquartered in the United Arab Emirates, focused on sustainable year-round production of premium-quality fresh fruits & vegetables. We are committed to delivering on our mission of farming extraordinarily flavourful, affordable, and locally grown fresh produce, by innovating across the full value chain of controlled-environment agriculture (CEA), including technology design, procurement, construction, and farm operations, and then marketing & selling products through our global consumer brand.

Our world-leading yields are the result of our inventive approach to farming. We originated the Middle East's first semi-automated, high-tech hybrid growing system, and then applied horticultural best practices, to tackle some of the region's principal challenges, including food security, water conservation, economic diversification, and sustainability demands. We have secured over USD 387 million of capital commitments to-date from a truly global investor base – from California, USA to Seoul, Korea – who recognize the value of our mission and our commitment to sustainable agriculture.

Our Vision
Create a sustainable future by reimagining farming and revolutionizing food production
We harness the wonders of science, the power of nature and the passion of people to provide the tastiest, affordable, local produce year-round.

Our Promise
Quality is always in season
Our solutions fight the climate so that your produce doesn't have to. We do this by utilizing advanced on-site water treatment to ensure food safety.

We also pack our own produce: immediately cooling fresh-picked produce to extend shelf life – preserving freshness, firmness and flavour.