What we do
What is cultivated meat?
Cultivated meat (also known as cultured meat) is real animal meat grown from animal cells. However, there is no animal slaughter involved! Cultivated meat is NOT a plant-based meat substitute product. It is real meat and no different from the meat obtained from a slaughtered sheep, chicken, pig, or cow. Well, actually, it’s better!
How is cultivated meat produced?
A small biopsy is taken from a live animal in order to obtain starter cells (the only animal product used in the entire process!). These cells are then inserted into a nutrient-rich (FBS-free) culture medium where they can easily increase and multiply inside bioreactors. The cells are then characterized and differentiated into muscle and fat in order to produce meat.
Is cultivated meat vegan?
Cultivated meat is real animal meat grown from animal cells. It is not a plant-based meat substitute or vegan product.
When will Magic Valley's cultivated meat be available for consumers to purchase?
We are currently in discussions with the regulator (FSANZ) about obtaining approval for sale within Australia/NZ.
Environment
Cultivated meat will result in fewer greenhouse gas emissions, less land use, less water use and less energy use
Safety
Cultivated meat is less prone to biological risk and disease
Health
Cultivated meat can provide tailored nutrition options and lead to improved wellbeing
Global Population
Cultivated meat will provide consistent access to protein across the globe
Animals
Cultivated meat will remove animals from the supply chain
Waste Management
Cultivated meat will result in a reduction of food waste
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