Skai is a direct-to-consumer (D2C) lifestyle brand that focuses on clean and sustainable beauty. Our mission is to provide high-quality beauty products that are not only good for you, but also good for the planet. We are proud to have recently launched in Japan as part of our ambitious plan for expansion into multiple markets and product categories.

Our first products include hair care made in Italy and hair color made in Japan. Our hair care line is made with natural, organic, vegan, and eco-friendly materials, and will be marketed to both women and men of all ages. Our hair color line will be marketed as "salon quality for home use," with Olaplex-like damage care and a simple color selection. Initially, we will be targeting the home color segment, and women in their 30s to 50s who dye their hair at home.

At Skai, we are committed to providing our customers with high-quality, sustainable beauty products that not only meet their needs, but also align with their values. We look forward to continuing to expand our product offerings and reach more customers around the world.